First Insight unveils InsightIQ Sentiment, a GenAI-powered tool that enhances customer feedback for retailers and brands.
First Insight has launched InsightIQ Sentiment, a GenAI solution designed to help retailers and manufacturers understand customer preferences better. This tool analyzes vast amounts of consumer feedback. Offering actionable insights that help businesses improve product design, marketing, and inventory decisions. InsightIQ Sentiment uses GenAI to not only summarize customer opinions but also dig deeper into the reasons behind their preferences. Allowing retailers to respond to rapidly changing consumer expectations.
One major challenge in retail is navigating unstructured feedback and turning it into useful information. InsightIQ Sentiment overcomes this by using AI-powered feedback summarization, which quickly captures and condenses customer sentiment. This allows retailers to make swift adjustments to product features, boosting performance or amplifying positive trends. For example, a retailer can instantly identify if customers dislike a product’s fabric but appreciate its design, helping them improve future offerings with precise modifications.
The tool’s aspect-based sentiment analysis dives even deeper into product attributes like material, fit, and style, providing a detailed understanding of what works and what doesn’t. This helps retailers spot emerging trends and areas for innovation, ensuring they stay competitive and responsive to market shifts. Additionally, automated comment translation enables global retailers to analyze feedback across different languages, giving them a more comprehensive view of customer preferences in diverse markets.
By using GenAI, InsightIQ Sentiment helps businesses quickly adapt to evolving customer desires. Retailers can fine-tune their product lines, optimize assortments, and create more targeted marketing campaigns, ultimately improving profitability and customer satisfaction.