Intel’s GenAI reshapes athlete and fan experiences at the Paris 2024 Olympics, overcoming language barriers and enhancing engagement.
Intel and the International Olympic Committee (IOC) are leveraging GenAI for the Paris 2024 Olympic and Paralympic Games, focusing on Athlete365. This chatbot, powered by Intel Gaudi accelerators and Xeon processors, assists 11,000 athletes from diverse backgrounds by handling inquiries and providing crucial information, allowing athletes to concentrate on their performance.
GenAI drives various innovative experiences for fans and athletes. Intel’s technology enables an interactive, AI-powered journey where fans can match their profiles to Olympic sports using computer vision and AI. Furthermore, Intel’s advancements in accessibility include AI-powered 3D models and voice navigation for visually impaired participants, enhancing inclusivity at the games.
Paris 2024 will also feature the first end-to-end 8K broadcasting experience, thanks to Intel Xeon processors. This high-resolution, low-latency broadcast delivers immersive viewing experiences to audiences worldwide, showcasing the future of digital sports broadcasting. Intel’s GenAI-driven automation allows for rapid, customized highlight generation, enhancing fan engagement by delivering tailored content.
The collaboration also includes creating 3D digital artifacts from Olympic collections using neural object cloning, allowing fans to explore historical items interactively. Intel’s legacy of innovation continues with these GenAI advancements, transforming the Olympics for athletes, spectators, and organizers.