Petbarn introduces PetAI, a GenAI platform designed to help pet owners manage their pets’ health and happiness.
Petbarn developed PetAI in collaboration with Microsoft and Insight Enterprises for pet owners. Using technologies like Azure OpenAI Service, PetAI offers personalized advice and product recommendations based on Greencross’ proprietary knowledge and product insights. By leveraging Greencross’ proprietary insights, the AI assistant simplifies the process of ensuring pet wellbeing. Launched in October 2024, PetAI is integrated into the Petbarn app, offering a holistic approach for managing pets’ health.
Mark Norris, Chief Information Officer of Greencross, emphasized that PetAI enhances customer experience by providing expert advice at users’ fingertips. The partnership with Microsoft and Insight has pushed innovation boundaries to deliver a unique experience for pet owners in Australia. The solution addresses the complexities of pet parenting, assisting with tasks like walks, vet visits, and feeding. PetAI utilizes Microsoft technologies, including Azure OpenAI Service and Azure AI Search, to provide personalized recommendations. The AI efficiently addresses common health-related queries about nutrition, vaccinations, and training while also responding to quirky questions from users. This feature ensures a comprehensive understanding of pet care expectations.
The development process for PetAI involved multiple collaborative sessions between Greencross and Microsoft. These workshops helped clarify the vision for an AI-driven experience and identify key areas where GenAI could add value. Additionally, a retrieval-augmented generation capability and multi-agent model were developed to expand PetAI’s functionalities.
This launch positions Petbarn as a leader in leveraging GenAI for superior customer engagement. With plans for further enhancements, PetAI showcases the enhancing role of GenAI in delivering superior customer experiences and fostering loyalty among pet owners.